Friday, June 26, 2009

Reasons Why You Should Join Affiliate Programs

There are a lot of benefits to promote affiliate programs with your own homebased Internet business. Let’s look at 15 of the best reasons why you should join affiliate programs.
  1. No Production Costs: The cost to develop and produce a new product is prohibitive for almost anyone who wants to start a home-based business. With affiliate programs, production costs aren't an issue. The product has been developed and proven - all on the merchant's nickel.

  2. Low Cost Set-up: Compared with building a brick and mortar store, starting a home-based Internet business is relatively cheap. You probably already have a desk, Internet-connected computer and word-processing software, which is all the equipment you may need to start making easy money from affiliate program.

  3. No Fees or Licenses: You can compare doing business as an affiliate, with distributing a line of products in the real world. The biggest difference is that the distributor must often pay for a license to distribute products within a limited geographic region. Affiliate programs, on the other hand, are usually free to join, and geographic market reach is limited only by the affiliate's ability to promote his website.

  4. Sell Almost Anything: What isn't sold online? That list must be shorter than the one describing all that is sold online. There are thousands of affiliate marketing programs selling every product under the sun. That makes it easy to find products related to your current or planned web site.

  5. No Sales Experience Required: When started affiliate business, you don't need sales experience. That wasn’t a problem. Good affiliated companies provided excellent marketing material. Using their sales copy, you will be able to get your affiliate site up.

  6. No Employees: Employee salaries are the biggest business expense. Although you may need or want someone to work for you on occasion, you'll never have to worry about hiring full or part-time employees while working as an affiliate marketer.

    When you have a project you want to hire out, it is easy to find specialists in every computer-related field who can work for you from the comfort of their own homes. You pay only for the project, and never have to worry about ongoing employee related benefits and deductions.

  7. No Merchant Accounts: Setting up a merchant account is time-consuming and costly. However, affiliate marketers don’t need merchant account. Merchants bear all the costs for payment processing. As an affiliate, you’ll never lose sleep over chargebacks, fraud or losing your merchant account.

  8. No Inventory: As an affiliate marketer, you can sell large items without storage concerns, even if you live in a small one-bedroom apartment.

  9. No Order-Processing: Forget the problems associated with collecting and storing names, addresses, credit card numbers, etc. The merchant does all that!

  10. No Shipping: The cost and hassle to prepare and ship products to customers worldwide could be staggering. Affiliates never have to worry about packaging supplies or postal rates.

  11. No Customer Service: Do you hate the prospect of dealing with nasty people or customer complaints? Don't worry about it! The merchant handles the snivelers.

  12. Make Money While You Sleep: What other business allows you as a sole proprietor to keep your doors open and keep making money even when you take breaks or after you go home for the night?

  13. Worldwide Marketplace: The Internet is the world's largest marketplace. You can drive more visitors to your online store in a day, than a small-town merchant will see in his or her brick and mortar business in a year.

  14. Minimal Risk: The product you chose isn't making money? Take down your links and promote another! It's that easy. There are no long-term contracts binding you to products that don't sell.

  15. High Income Potential: If you have a job, your salary or hourly wage is probably pre-determined. Maybe there's not much, other than working overtime, that you can do to increase your income. With your own affiliate business on the Internet your income potential is limited only by your desire, effort and imagination.
    No other business is so inexpensive to start yet offers such high profit potential without investing years of labor.

    Affiliate marketing programs enable you to work from Almost Anywhere in the World!
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Friday, June 19, 2009

How to Increase Your Affiliate Commissions

Have you joined affiliate program and feel tired because hard to get affiliate marketing commissions or affiliate profit? Here are some internet marketing and e-marketing tips how to increase your affiliate commissions:

1. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling.

2. Create a free ebook with the advertisement and link of your affiliate web site. The subject of the free ebook should draw your target audience to down-load it. Also submit it to some ebook directories.

3. Start your own affiliate program directory. Join a large number of affiliate programs and list them all in a directory format on your web site. Then just advertise your free affiliate program directory.

4. Write your own affiliate program ads. If all the other affiliates use the same ads you do, that does not give you an edge over your competition. Use a different ad to give yourself an advantage over all the other affiliates.

5. Use a personal endorsement ad. Only use one if you've actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product.

6. Advertise the product you're reselling in your signature file. Use an attention getting headline and a good reason for them to visit your affiliate site. Make sure your sig file doesn't go over 5 lines.

7. Join a web ring. It should attract the same type of people that would be interested in buying the product you're reselling. You could also trade links on your own with other related web sites.

8. Participate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your affiliate text link under each message you post.

9. Create a free ezine. Use your ezine to advertise the affiliate programs you've joined. Submit your ezine to online ezine directories and promote it on your web site.

10. Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined.

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Tips for Maximizing Your Adsense Profits

People who join Google Adsense program needs to know how to maximize adsense profit. Here are some tips for maximizing adsense profits:

1: The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don’t like vague pages that don’t make it very clear what the page is all about.

Don’t even think about trying to 'trick' AdSense. (They have penalties, including getting kicked out.) Don't create a page on one topic and give it a file name about a different topic—that’s too confusing.

In a nutshell, you want to make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.

2: Everyone’s seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical -- not horizontal -- format to display your AdWords. People have become "banner blind" to a horizontal format. Plus, Google has "trained" us to click on relevant text ads on their own site and they use the vertical format.

3: It’s to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough "breathing room" -- i.e. white space around the ads -- so that they will easily attract your visitors.

4: The latest marketing tests have revealed that placing pictures beside, or above you’re a ads can have a massive impact on click-thru rates. This is because the eye is immediately attracted to the picture, once they see the picture, they see the ad!

5: Do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this.

Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud.

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Sunday, June 7, 2009

Creating Google Adwords Search Engine Ad Campaign

Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.

Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically potential buyers and that the ads encourage such people to click through. As a result, they pay much more than they have to for the exposure, get discouraged about the return on their investment and yet leave the ads running for lack of ideas about how to improve performance.

Don't let it happen to you! Use these tips to keep your costs down and your rewards high.

1. Eliminate countries and languages that do not match what you offer. For instance, if you sell U.S. foreclosure listings, your ads should show only to Google users in the United States and probably only in English. On the other hand, if you have a translation service whose clients can live anywhere in the world, define the countries and languages your ad gets shown to much more widely.

2. Activate Google's ad tracking. It costs you nothing, and enables you to keep an eye on not only your cost per click and click-through ratio, but also which keywords and which ads best lead to your desired result, whether that's a sale, an inquiry for your services or a signup for your newsletter. That way, you can eliminate or try to improve elements that get a lot of clicks or cost a lot but do not get results.

3. Set up negative keywords. If your goal is selling something, why pay for tire kickers and freebie seekers? By defining "free" as a negative keyword (Google has a special button for this), you can keep many of them from clicking on your ads.

Equally important, think through alternate and unwanted meanings of your keywords and add negative keywords to prevent your ads from showing to wildly inappropriate visitors. For instance, type "cattle branding" into Google and you will see ads for business branding services. Those advertisers' click-through rates will improve when they add "cattle" as a negative keyword.

4. Delete keywords and ads that are not working. Because Google's system rewards a better click-through rate with higher ad placement and lower costs, you are paying Google more than necessary when you leave poorly performing elements running. Periodically clean out your losers.

5. Send people to a landing page that makes perfect sense. People click on search engine ads to learn more about whatever was featured in the ad. It seems logical that they’d look around from your home page for whatever interested them in the ad, but that's wrong. Searchers are impatient. So if your search engine ad mentions a software demo, do not send them to your company's home page. Send them to the exact page from which they can access the demo.

When you manage your Google Adwords campaigns according to these guidelines, you will be paying less to get a much more satisfying response.

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Tuesday, June 2, 2009

Top 5 Google Adwords Campaign Mistakes

Many people afraid and confuse how to make Google Adwords Campaign. There are a lot of Adwords horror stories. Mistakes can be quite costly with Google Adwords. Let's take a look at the most common adwords mistakes newbies make and how they can be avoided:

1. Poor Landing Page

A decent landing page is a key factor in sales conversions. There are many different styles of pages and going into great detail. The main components to a good and quality landing page are full article itself but basically, organized layout, proper use of graphics, getting your message across clearly and no frames .

When using Adwords Google, takes the content of your site as a main factor. Whatever keywords you are advertising, you should try to have on your page. Not only will the searcher identify this as relevant information. Google will reward you with a better quality score which can mean higher rankings, cheaper minimum bids and they can shave the cost of the clicks down from what you have bid. Google rewards relevancy and Adwords is no exception.

2. Turning on the Content Network

The content network is plagued with click fraud and poor quality traffic. If you left the content network on, you can lost money. That being said, once you have a handle on Adwords you can use the content network just make sure to bid very low. Don't bid over 0.06 cents a click. Some people claim that they profit higher and get better sales conversions from the content network than they do with the search network.

3. Daily Budget Too High

Putting the daily budget up higher than the recommended amount used to be recommended by top marketers to increase traffic. Recently Google has increased the impressions on campaigns that use this technique. The problem is that the increase is on keywords broad match phrases that aren't targeted very well which leads to a huge spike in conversions and a poor CTR. This will hurt your Quality score and can really hinder your campaign's performance. Another reason
you want to be careful when raising your daily budget high is sometimes marketers forget that they have done so. They might not check their account for a couple of days and when they do they end up blowing through a lot of money.

4. Grouping Keywords

When creating your ad groups you want to use similar keywords in each ad group with at least one keyword the same.
eg. ad group - electric guitars, keywords:
electric guitars
cheap electric guitars
vintage electric guitars

The root keyword in the above example is electric guitars and this phrase should be in every keyword you would use in this group. The root keyword should also be used in your ad:

Cheap Electric Guitars
Save huge on electric guitars
Huge selection & Free shipping

Grouping your ads properly will help you tailor your ad and landing page to your targeted keywords and will help Google serve your ads on the keywords you want.

5. Bidding Too Low

Bidding too low can leave you buried at the bottom of the pack getting little exposure. When you do have a visitor interested in your products, they will typically keep searching after they have left your website and compare you to your competitors. If they have forgotten the name of your website (they usually do) They will most likely do another search to find you again, if you are not on the first page they may not dig to the other pages for you even if they found you on the 3rd page originally, they may not be willing to do it again people get tired of comparing prices and searching after a while and burying yourself may save you money in bids but can also cost you a lot in sales.

This covers some of the major mistakes. Hopefully this article saves people from losing money.

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Monday, June 1, 2009

Steps to Start Google Adwords Campaign

Does working a couple hours a day at home on your computer and making thousands a month sound appealing to you? Well, there are people who are doing just that by using Google Adwords and loving it. They have more time to do the things they really enjoy in life. What they all learned is to work smarter, not harder.

What is Google Adwords? Whenever you conduct a search using google you will see a list of search results. These are displayed for free. In addition, you will see Sponsored Links displayed at the right of the search results and sometimes displayed at the top of the results. These are paid advertisements. The Adword advertisements are pay-per-click which means the person advertising pays google every time someone clicks on their advertisement.

People are using Google Adwords, a Pay-Per-Click program, to market their own website and products. In addition, many people are also using it even if they do not own a website. They use it to promote and market affiliate programs. The benefit to using adwords is that you can get instant traffic to your site.

Following are (5) steps to starting a successful google adwords campaign.

Step 1- Gain Basic Knowledge

Before you attempt to start making money with adwords you first need to educate yourself. You need to understand how adwords and pey-per-clicks work. Google has an informative site that provides demos and guides to learn the basics of how it works on their webpage. There are also numerous ebooks on the topic. However, make sure that the authors are credible, experienced, and professional experts. These experts share a wealth of information, tips and strategies.

Step 2 – Open a Google Adwords Account

After you understand how google works then you are ready to open a google adword account. Google has minimal costs to get started. Google will take you through several steps in setting up your account.

Step 3- Write a Creative Text Ad

You will need to create your ad. The purpose of the ad is to get as many people to click on it as possible. You want to stand out from the rest. Before writing your ad, study your competitor’s ads. Then write several different creative text ads and test each one to see which one has the highest click thru rate.

Step 4- The Keyword List

The keyword list is crucial. The right list can be the difference between success and failure so you will want to build the most efficient and focused keyword list. The more focused your keywords are the more targeted and interested the visitors who click on your ads will be resulting in more purchases. However, the more general your keyword list is the more visitors not interested in what you are selling and this can easily and quickly use up your advertising budget.

Step 5- Setting Your Budget

Google will ask you what is the maximum you would like to spend, on average per day and what is the maximum you are willing to pay each time someone clicks on your ad. Set your maximum budget at an affordable and comfortable level and never spend more than your visitor is worth.

These are the five basic steps to get you starting towards google adword success. As you practice and gain experience with adwords, you will keep improving your campaigns performance. And as you performance improves you will get more targeted visitors that will result in more sales.

About Author:
William James is the owner of a site focused on how to make money online resulting in huge google profits. Featuring free tools, resources and useful articles.

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